Our new advertising campaign from 11 November 2024 is designed to remind households with firearms, that when they aren’t being used firearms are safest in a safe.

We’ve launched the campaign to be a catalyst for positive conversations within households with firearms about how they should continue to secure their firearms and ammunition every day. 

We want to make it harder for burglars and thieves to get hold of firearms, but also to keep firearms safe from curious young hands or anyone else that shouldn’t have access to them. 

The reality for most recreational firearms users, even really keen shooters or hunters, is that a lot of the time their firearms are not in use. Others like farmers might use their firearms weekly or daily, but it is equally important that they are locked away in the safe each night. This campaign is just a friendly reminder to households that when you aren’t using them, firearms must be locked in your safe.

Keep an eye out for the campaign in the coming months. It’s running across radio, print, social and digital channels.