The video opens on drone footage of a picturesque view of a valley somewhere in New Zealand, from high up on a hill looking down across sheep-covered paddocks and trees, across to a mountain ridge on the horizon. Birdsong can be heard in the background as well as some gentle music. 

The next scene shows a close up side on view of a hunter in a hooded jacket kneeling on the ground behind a dead tree stump, aiming his firearm up a ridge. 

Female voiceover: "For many New Zealanders, firearms are a part of life." 

The man looks through his rifle scope, takes aim and fires.

Female Voiceover: "Some of us..."

The scene changes to show the hunter walking back towards his all-terrain vehicle, firearm pointed downwards, carrying a rabbit carcass by the back legs. There are two dogs in the back of the ATV.

Female Voiceover: "...use them to keep our land productive."

The hunter places the rabbit on the floor of the ATV. The scene changes to show a close up of the hunter at his vehicle, patting one of the chained dogs on the chin.

The scene changes again to show another hunter and child with their backs to the camera, walking along a bush track. The hunter is carrying a deer carcass over his shoulders and back. The dead deer wears an orange safety vest. The boy wears an orange cap and is carrying an orange backpack and a firearm on his back.

Female Voiceover: "Others to feed their whānau."

Hunter: (in background) "What do you think Mom would say?"

The camera angle changes to show the hunter and child from the front on. The hunter has the deer's front legs over his shoulders and his clutching the back legs in his hands. The deer's head lolls to the right.

Female Voiceover: "For many, it's a sport or pastime." 

The next scene shows a close up of a young adult male wearing glasses and protective ear muffs. He raises a firearm and starts to take aim at something in the distance.

Shooting range instructor: (in background) "You're good to go..."

Next we see a close up of the range instructor standing behind the young adult. He's wearing a cap, sunglasses and protective ear muffs.

Shooting range instructor: (on camera) "...just take your time." 

Female Voiceover: "An activity that brings people together."

The scene changes back to the young adult male wearing glasses and protective ear muffs with a firearm raised.  He licks his lips and blows out a big breath nervously.

Young shooter: "Pull"

The camera angle changes to show the view from the perspective of over the shooter's shoulder. The focus is on clay targets that have been launched towards the sky on the horizon, while the shooter's silhouette is out of focus. Two shots are heard and seen firing from the shooter's firearm. One of the shots hits the clay target and it falls to the ground.

Cheering is heard off camera. The scene changes to show a small group of people of various ages, all wearing protective ear muffs, some sitting on steel steps, others standing. They are all smiling, clapping and cheering the young shooter on.

The next scene is set inside a house. There is a stag head mounted on the wall and a fire roaring in a log burner. An adult male hunter is opening a gun safe and placing a firearm inside it. 

Female Voiceover: "In the right hands..." 

The camera zooms in to show other firearms stacked in the same gun safe. 

Female Voiceover: "...with the right safety measures..."

The next shot shows a young boy of about 8 years standing in the house next to a chair, watching the hunter put away his firearm. 

Female Voiceover: "...firearms are an important tool." 

The camera angle changes back to show the hunter closing and then kneeling down to lock his gun safe.

Female Voiceover: "But without good practices and sensible precautions..."

The hunter stands back up and walks away from the gun safe.

Female Voiceover: "...they pose a real risk to others." 

The scene changes to a shot in the Te Tari Pūreke office. There is a dark green wall at the back and signage on the wall in white. The signage reads: 'Te Tari Pūreke, Firearms Safety Authority'. In front of the wall, a Registry staff member is sitting in a booth facing the camera and talking with a colleague facing him. Both staff members have laptops open and on the table between them. The colleague is off camera.

Registry staff member (in background): "...so we can get that plan for Monday. How does that sound?"

The Registry staff member nods at his colleague.

Female Voiceover: "At Te Tari Pūreke, the Firearms Safety Authority..."

The scene changes again to show various Te Tari Pūreke staff in the office, sitting at desks or small tables, typing on laptops or looking at monitor screens.

One female staff member turns to talk to another one seated beside her. Staff member Missy is wearing a pink dress and white tennis shoes.

Female Voiceover: "...it's our mission to support the safe and responsible use of firearms in Aotearoa."

The next shot shows a female staff member wearing a headset and speaking into the headset microphone while typing on her laptop. 

Female staffer (in background): "Kia ora and welcome to Te Tari Pūreke, the Firearms Safety Authority..."

The camera switches back to the wider office scene, focusing on two colleagues standing in front of their desks talking.

Female Voiceover: "We are a team of around 500 people..." 

The camera angle changes to show a close up of a laptop open to the Te Tari Pūreke website and the hands of a staff member scrolling down the home page using the track pad.

Female Voiceover: "...working in 12 districts across the motu...

The scene switches back to the wider office, showing several staff members working at desks, either sitting or standing. 

Female Voiceover: "...helping make our communities safer. 

One staff member rises from her chair and pushes it under her desk. 

Female staff member (in background): "You too."

The staff member leaves the office area and walks off camera.

Female Voiceover: "Our job is engaging and educating license holders..." 

In the next shot, we see the female staff member grab her coat from a coat rack next to a wall featuring office signage. The wall is dark green and has text in white. The signage reads: 'Te Tari Pūreke, Firearms Safety Authority'. In front of the wall, a Registry staff member is sitting in a booth facing the camera and talking with a colleague facing him. Both staff members have laptops open and on the table between them. The colleague is off camera but we can see his or her shoulder.

Female Voiceover: "...on their responsibilities..."

The camera angle changes to a close up of the Registry staff member seated at the booth. The female staff member waves at him and his colleague as she walks past. 

Female staff member (in background): "Ka kite anō"

The Registry staff member waves back at her.

Registry staff member (in background): "See ya"

Female Voiceover: "...as well as providing..." 

The scene changes again to drone footage high above a car travelling along a back country road as the sun sets behind hills on the horizon. There are no other cars on the road. 

Female Voiceover: "...a robust and modern licensing system." 

The next shot is a side profile close up of a female driving a car. We see it is the staff member who left the office earlier.

Female Voiceover: "This means sharing our understanding..." 

The scene changes to show the outside of a small wooden cabin, with the young boy from an earlier scene standing on the deck and his father hunter walking across the lawn in front of the cabin to greet the Te Tari Pūreke staff member who is walking towards him from left of camera. Both are extending their hands towards each other.

Female Voiceover: "...of firearms regulations and safety practices..."

The next shot is a close up of the Te Tari Pūreke staff member as she shakes hands with the hunter. The shot changes to show a close up of the hunter as he shakes hands with the staff member. The two turn their backs to the camera and walk off in the direction of the cabin deck. The boy walks away from the approaching adults, and they all walk towards the cabin door.

Female Voiceover: "...so licence holders everywhere can do the right things."

The scene changes to show a close up of a female hunter wearing a white wool beanie and gloves, holding open a firearm to show an empty barrel. She closes it with a snap and places it inside a gun cabinet that contains several other firearms.

Female Voiceover: "Te Tari Pūreke checks that people are fit and proper..."

The next shot is from behind, showing the female hunter closing the gun cabinet, while the Te Tari Pūreke staff member looks on and points towards the ceiling.

Female Voiceover: "...to possess firearms and we have begun keeping records of where firearms are through the Registry."

The camera angle changes to show a close up of the female attaching a large padlock to the gun cabinet and locking it.

The scene changes to show the female hunter and the Te Tari Pūreke staff member standing in front of several parked cars, shaking hands.

Female Voiceover: "Relationships are key to how we operate as New Zealand's Firearms regulator." 

The Te Tari Pūreke staff member smiles at the hunter and walks towards a car.

Te Tari Pūreke staff member (in background): "See you later." 

Female hunter (in background): "Thanks for your visit."

The scene changes to show the Te Tari Pūreke staff member with her back to the camera, walking towards a wooden house as a man with a black jacket approaches from the house with a dog at his side.

Female Voiceover: "We work with our communities offering advice and hearing concerns." 

The two shake hands.

Te Tari Pūreke staff member (in background): "Hello what's the's name? How are you?" 

Man (in background): "Yeah Shane, yeah."

The man's dog licks the hand of the Te Tari Pūreke staff member and she reaches down to pat it.

Te Tari Pūreke staff member  (in background): "G'day, what's this one's name?"

Man (in background): "Wade."

Te Tari Pūreke staff member (in background): "Wade?"

Man (in background): "Yeah. Come in for a cup of tea"

Female Voiceover: "The deeper the trust the better the outcomes."

The Te Tari Pūreke staff member and the man walk off towards the house. The scene changes to show them sitting at a wooden table on the deck of the house.

Te Tari Pūreke staff member (in background): "Whereabouts are those kept?"

Man (in background): "...they're locked up in the garage."

The next shot shows the Te Tari Pūreke staff member in her car, driving again.

Female Voiceover: "Through collaboration commitment and consistency..."

The next scene shows the Te Tari Pūreke staff member getting out of her car, which is parked in a lookout area. She closes the car door and walks away from the car.

Female Voiceover: "...we believe firearms use in Aotearoa..." 

The camera zooms out and up behind the staff member as she walks out onto a grassed area high above Wellington city.

Female Voiceover: "...can be the safest in the world."

The next shot is a close up of the Te Tari Pūreke staff member with her back to the camera, looking out over the view of the city.

Female Voiceover: "To find out more about Te Tari Pūreke, head to our website."

Music increases in volume.

The screen changes to an end screen which is white with the Te Tari Pūreke logo - Te Tari Pūreke, Firearms Safety Authority. Underneath the logo, text says: firearmssafetyauthority.govt.nz

Music tapers off. 

[ENDS]